About

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Hi, I’m Maurits Kaptein, a professor of Applied Causal Inference at the Technical University of Eindhoven in the Netherlands and the Chief Data Officer at Network Optix Inc., a cutting-edge AI-driven video technology company based in California. With a career spanning over two decades, I’ve had the privilege of exploring, teaching, and applying artificial intelligence, machine learning, and statistics across industries—from online marketing to healthcare.

Along the way, I’ve authored four books and published over 100 peer-reviewed articles (check them out on GoogleScholar). But my journey hasn’t been confined to academia. As a serial entrepreneur, I’ve founded and successfully exited two companies: Science Rockstars BV, which transformed e-commerce personalization through multi-armed bandit algorithms, and Scailable BV, a trailblazer in hardware-independent AI deployment, now part of Network Optix.

I’m passionate about sharing knowledge—whether it’s demystifying AI for a general audience or diving deep into technical concepts with professionals. My talks and masterclasses are built to connect, inspire, and inform, blending science and practical insights into how AI is shaping our world. For businesses, I’ve had the honor of working with innovators like Booking.com, Bol.com, and Zalando, helping them unlock the potential of machine learning. In healthcare, my focus has been on leveraging AI to improve outcomes, collaborating with organizations such as the Dutch Cancer Registry.

If you’re curious about the evolution of AI, its applications, or its implications for the future, I’ve written books for you too. For academics, I’ve (co-)authored Statistics for Data Scientists and Modern Statistical Methods for HCI. For a broader audience, my Dutch books Hallo Wereld, Hallo Computer (sold out) and Digitale Verleiding (also in English) offer an accessible dive into the development of Machine Learning and AI systems and their application in e-commerce.

Outside of work, I enjoy connecting with people, learning from their perspectives, and exploring how we can make technology work for all of us. Thanks for stopping by—feel free to explore, reach out, or join the conversation!